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Â鶹´«Ã½ University Logo

The redesigned logo streamlines the original seal while honoring its essence. The cupola is simplified, and the sun rays are creatively repositioned as a subtle accent in the upper left corner, symbolizing new beginnings and elevation as they appear to break free of its box.
Additionally, a new wordmark features “Â鶹´«Ã½” 
in bold, all-caps letters to capture attention. It is complemented by the word “university” in smaller, yet still capitalized letters to further emphasize the name 
‘Â鶹´«Ã½’. The wordmark can also be used independently (only when necessary), providing additional flexibility in how the brand is presented.

The stacked lockup is generally recommended and may be used for any university communciations or marketing need. It must always be presented in its original format—never altered or manipulated.

There may be instances where the horizontal version or even the wordmark is more suitable. Just like the stacked arrangement, the same guidelines for color, size, and clear space must be followed.

For specific sizing needs or questions about proper usage of the university logo, please reach out 
to the Communications and Marketing team at communications@claflin.edu.